Adblocker Recovery
Ask readers who block ads to allow your site, with clear steps for their ad blocker, and offer a subscription as an alternative.
Introduction
Adblocker Recovery shows a friendly message to readers who visit with an ad blocker, explaining how ads fund your journalism and asking them to allow your site.
Many readers are happy to help once they know how. The message includes step-by-step instructions for the most common ad blockers and browser privacy settings, and can offer a subscription to readers who prefer not to see ads.
Features
- 1Built-in instructions
- Readers pick their ad blocker or browser, including AdBlock, AdBlock Plus, uBlock Origin, Ghostery, Brave, Firefox, Edge and others, and get the exact steps to allow your site.
- 2Your message, your brand
- Set the header, logo, message, button text and colours so the prompt reads like the rest of your site.
- 3Subscription alternative
- Offer readers who want an ad-free experience the option to subscribe instead.
- 4Firm or soft
- Choose whether readers can close the message or skip it, from a gentle reminder to a firm request.
Use cases
- Recover ad impressions from readers who block ads.
- Offer an ad-free subscription to readers who dislike ads.
- Show a firmer message on premium sections and a softer one elsewhere.
- Target the message at loyal readers with an ad blocker, using segments.
How it works
Create the experience in the UniSignIn dashboard, choose its content and style, then add it to an Orchestration to decide which pages and readers see it.
The message is shown only to readers with an ad blocker. Use Orchestration rules to decide how firm to be and on which pages.
Screenshots
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