Insights

Programmatic Curation with First-Party Data by UniSignIn

Discover how UniSignIn leverages first-party data for programmatic curation, benefiting advertisers and publishers by enabling personalized, data-driven ad strategies.

UniSignIn’s Cookieless Media Activation Capabilities

What is cookieless media activation and how UniSignIn's cookieless media activation supports publishers and advertisers.

Introducing UniSignIn Experiences for First-Party Data Activation

A brief introduction of all the experiences in UniSignIn

Knowledge: Benefits of risk-based authentication

What is Risk-Based Authentication and Benefits of RBA

3rd-Party Cookie Deprecation: Empowering Publishers with Transparent and Privacy-Friendly Practices

UniSignIn CDP brings a new level of transparency to data exchange between publishers and demand partners.

UniSignIn CDP Content Recommendation Engine: Enhancing User Experience and Publisher Engagement

UniSignIn CDP Content Recommendation Engine: Enhancing User Experience and Publisher Engagement

Protect Advertising Revenue: Web performance, Adblocker, Non-Consent, Cookieless future

The guide to recovering the revenue loss from poor performance, ad blocking traffic and non-consent traffic

Five tips to drive more users to sign up

How to drive more user sign-ups to your newsletter and your website? The tools and tips to get more users.

Why and how to convert audience to users and customers?

How to convert audience to users and customers and establish a close relationship with your audience flying around?

Introducing zero-party and first-party DMP

What is first-party DMP? How first-party DMP works for publishers and marketers?

Why are publishers establishing and building first party data with Transfon AMP UniSignIn?

Over the years publishers and marketers have relied on gaining user insight from third-party cookies and data.

What to do in Google's post-TCF enforcement era

The privacy laws’ enforcement means it is the time for all the publishers heavily relying on advertising start to seek and test other privacy-first revenue streams such as the subscription and paid model.

Empower publishers with Digital subscription strategies and more

Because of ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies: membership, subscriptions, paywalls, asking their readers and viewers directly to support their business.