Insights

Stop Showing Subscription Offers to Your Subscribers

Paying subscribers who keep seeing subscribe prompts feel ignored, and the space is wasted. This guide shows how to find the offers subscribers still see, exclude them, and show member benefits instead.

How to Re-engage Inactive Newsletter Subscribers

Subscribers who stop opening your newsletter are on their way out. This guide shows how to track opens and clicks, find inactive subscribers, and reach them on your website as well as in their inbox.

How Publishers Can Sell First-Party Audiences to Advertisers

Advertisers pay more for audiences they cannot buy anywhere else. This guide shows how publishers can build first-party audience segments and deliver them in Google Ad Manager and Prebid, without third-party cookies.

How to Win Back Lapsing Readers and Subscribers

Readers who stop visiting and subscribers who cancel rarely leave without warning. This guide shows how to spot them early, reach them with the right message, and measure who comes back.

How to Turn Loyal Anonymous Readers into Registered Users

Your most loyal readers are often still anonymous. This guide shows how to find them, ask them to register at the right moment, and measure which experience actually converted them.

First-Party Identity vs. Universal IDs: Which Should Publishers Prioritize?

Publishers choosing between first-party identity and universal IDs face a foundational strategic decision. This guide compares both approaches across revenue performance, data control, consent requirements, and long-term sustainability.