Adblock Recovery for Publishers

What are adblockers and adblocking traffic?

Ad blockers are software or browser plugins installed on a user's computer or mobile phone. Users use adblockers to prevent digital advertising from displaying on a website.

Ad blockers are managing a list of domains and URLs of all known advertising vendors such as Google Adsense, and Google Ad Manager. Users can report new advertising not blocked by the adblocker software. So most adblocking Recovery solutions are 'cat and mouse games.

How does adblocking traffic impact your advertising revenue?

Publishers are not able to display advertising on their digital assets, so they lose the chance to monetise the adblocking traffic.

How to measure the adblocking traffic and estimate the revenue loss?

You can use UniSignIn's adblocking traffic measurement features to measure the volume of users who installed an adblocker.

You can calculate the lost revenue from adblocking traffic based on advertising RPM.

Adblock Recovery best practices and solutions to recover the AdBlock traffic

Improve the trust and brand loyalty with audiences

Avoid heavy advertising which is causing slowness of users' experiences

Avoid 'cat and mouse games' with your users, because users have the absolute power to control adblocking.

Explain to users the publisher business is relying on digital advertising and ask the support from audiences.

Adblock Recovery with UniSignIn's user experience engine

You can define custom rules to display advertising recovery messages to users who installed adblockers.