Cookieless identity
First-party identity for publishers
Browsers block third-party cookies, and advertising built on them is shrinking. UniSignIn identifies readers on your own domains and turns that identity into audiences you control.
Your domain, your identity
Readers are recognised by your sites, not by an outside tracker.
Anonymous and registered
Profiles cover readers before they sign up and join up with their account when they log in.
Ready for your ad stack
Segments go to Google Ad Manager as key-values and to Prebid as first-party user data.
Why third-party cookies are going
Third-party cookies let other companies follow readers from site to site. Safari and Firefox already block them, and publishers who depend on them for ad revenue need another way to identify their audience.
- Identity that belongs to you and your readers
- Data readers chose to give you, with consent
Share segments with your ad stack
Turn on audience sharing for a site and each reader’s segments are passed to your ad requests on every page.
- Key-values in Google Ad Manager for direct deals
- First-party user data in Prebid for programmatic buyers
- Works for anonymous readers and registered users
Grow logged-in readers
The more readers log in, the more reliable your identity becomes across devices.
- Registration and social login on all your sites
- Sign-up prompts shown to the readers most likely to register
Questions
Does this need third-party cookies?+
No. Readers are identified on your own domains, and segments are passed to your ad server with each ad request.
Which ad platforms can use the segments?+
Google Ad Manager, through key-values, and Prebid, as first-party user data that bidders can read.
What happens where GDPR applies?+
UniSignIn follows the reader’s TCF consent. Readers who have not given consent are not profiled or shared.
Related use cases
Try it on one of your sites
Create an account and add the tag, or ask us to walk you through it.
Stay ahead in first-party data
Identity, consent, audience, and subscription insights for publishers. A few emails a month, no spam.