Prepare Your First-party Identity For A Cookieless World

Prepare for the Cookieless World with UniSignIn

Third-party cookies are pieces of code that are planted in a user’s browser to log which pages they visit and help advertisers target personalised advertising,

Most browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies except Chrome. Google has announced its plans to phase out third-party cookies in the Chrome browser in mid-2023.

This will be a major challenge for the digital publishers relying on online advertising revenue and third-party cookies.

How can UniSignIn help?

UniSignIn helps publisher websites setup first-party user identity system in less than a week and connect to major advertising vendors such as Amazon and The Trade Desk, Liveramp.

What is UniSignIn first-party DMP?

UniSignIn is a first-party Data Management Platform that helps publishers and marketers to create first party user profiles, establish first party relationships with the audience and activate first party data, build segments on this data, target a group of audience by advertisers.

Why first-party data is import and more valuable?

First party data are more valuable because it is hard to acquire at scale, users only share data with trusted publishers. It is more accurate and precise when used for marketing, keep updated by users. First-party data can be translated to be premium value.

First-party DMP for publisher

• Setup user registration with UniSignIn registration or connect your user registration with UniSignIn DMP
• Create unique user profile data fields, models and data collector based on your audience and business.
• Collect zero party and first-party user data using Experience Orchestration Engine at the right context and time.
• Create premium segments using zero-party data and first-party data using UniSignIn DMP and integrate with your ad server such as Google Ad manager.
• Or generate revenue stream by integrating with other first-party advertising or marketing platforms.

First-party DMP for marketers or retailers

• Setup user registration with UniSignIn registration or connect your user registration with UniSignIn DMP
• Create unique user profile data fields, models and data collector based on your audience and business.
• Collect zero party and first-party user data using Experience Orchestration Engine at the right context and time.
• Create and use user segments using zero-party data and first-party data using UniSignIn DMP and integrate with your advertising and marketing channels such as Facebook advertising or twitter advertising with UniSignIn Tag Manager.
• Optimise user experiences and deliver unique and personailsed experiences and offers for your users.