Registration Wall

What is a registration wall?

A registration wall is a system to convert online visitors to sign up users. It helps the publishers manage the relationship with visitors and don't sacrifice the user experience of visitors. Registration wall is also called content wall which is displayed in front of the content. The primary goal of registration walls is asking users to create a user account.

Compared with a paywall is used to ask users to pay for the content and drive subscriptions, registration walls are used to convert visitors to users and only asking for the first-party ID and email address. It is the upper funnel to conver audience to paid subscribers of a paywall.

Registration walls ease the challenge every publisher is facing: the cookieless future is fast approaching and continuing decreased advertising revenue.

Registration walls drive revenue by growing email list, lifting the paid subscription offers. The convert rate of registrated users is 10X the convert rate of anonymous visitors. Registration walls also can improve the ad CPM revenue by 300%.

Why choose UniSignIn's registration wall?

UniSignIn's registration walls can be used to collect and grow first-party data such as email address, user name, and other user data. You can use UniSignIn's rule engine to identify most loyal audience and convert them into users and use first-party data to improve user experiences.

UniSignIn's registration wall is powered by Experience Orchestration Engine. Publishers are able to manage the rules of how to display registration walls to visitors and display different messages to different segment of visitors.

Compared with the other registration walls products and solutions, UniSignIn is a self-serve service. Most publishers can set up on the sites within a few days instead of weeks. UniSignIn's registration walls also have zero impact on the page speed of the website and do not harm the SEO effect of your website.