UniSignIn’s Cookieless Media Activation Capabilities

Google’s recent announcement says that it will no longer remove third-party cookies, which means the digital advertising landscape is facing significant shifts again. As uncertainty arises, publishers and advertisers must adapt and thrive in a cookie-free world. UniSignIn is proud to offer powerful cookie-less media activation capabilities to leverage first-party material and ensure continued revenue and performance for our partners.

The Importance of Cookieless Media Activation

Now 70% of the web already running without third-party cookies and with Google's recent moves to further empower consumers, the need for reliable, privacy-compliant alternatives has never been greater. Traditional demand-side platforms (DSPs) that rely on third-party cookies are increasingly inefficient, resulting in under-monetization of inventory and reduced reach for advertisers.

UniSignIn's cookieless media activation capabilities provide a comprehensive solution that enables publishers and advertisers to leverage first-party signals to maintain high performance and drive growth.

UniSignIn’s Cookieless Media Activation

1. Utilization of First Party Data

   UniSignIn enables publishers to turn visitors into members with a first-party identity and establish a closer relationship with their audience.

   By gathering valuable insights directly from users, publishers can enhance their understanding of audience preferences and behavior.

   This data is critical for creating personalized content and optimizing marketing strategies, ultimately driving user engagement and revenue.

2. Dynamic Content Personalization

   UniSignIn delivers personalized experiences by triggering one-to-one campaigns, and dynamically inserting content based on real-time user behaviours and first-party data.

   This approach ensures that every time a user encounters content, it's relevant and engaging, thereby increasing conversion rates and satisfaction.

3. Privacy First Approach

   UniSignIn is built on respect for consumer privacy. We collect first-party data from users wisely and obtain explicit consent from consumers before collecting and using their data.

   Our technology accommodates privacy preferences regardless of whether the user opts in to third-party cookies, enables Privacy Sandbox, or selects a first-party context.

   This flexibility ensures publishers can continue to collect insights and advertisers can reach audiences without compromising privacy.

4. Enhanced Analysis and Reporting Through UniSignIn Tag Manager and declarative data collection capabilities, publishers and advertisers can gain deeper insights into user behavior and campaign performance.

UniSignIn provides a detailed reporting chart that records user behavior, and highlights the impact of cookie deprecation and the benefits of leveraging first-party data, providing a clear path to optimization strategies.

Benefits of Cookieless Media Activation

1. Increase revenue for publishers

   By leveraging first-party signals, publishers can significantly increase their CPMs. The data shows that when publishers apply their signals to impressions, they experience significant revenue growth, increasing advertiser sales and lowering cost-per-acquisition.

2. Expand advertiser coverage

   Advertisers can leverage first-party publisher signals, groups, contextual data and IDs to achieve 100% addressability. This comprehensive approach ensures advertisers can effectively reach their target audiences across the open web, drive market share growth and enhance brand equity.

3. Sustainable Digital Ecosystem

UniSignIn's mission is to create a sustainable and high-performance digital ecosystem. Our features help publishers and advertisers keep digital advertising economically viable by respecting consumer privacy choices and providing reliable alternatives to third-party cookies.

About UniSignIn

UniSignIn is a part of Transfon’s privacy-first User Experience Platform serves tens of millions of users per day to provide a seamless privacy experience for both users and publishers in the age of post GDPR. Contact us to know more: [email protected]